Giving a traditional industry a more modern identity

​AP Associated Ltd. are a chartered surveyors company based in Brighton. They approached Memo Designs looking to refresh their existing visual identity and give the business a more modern, energetic feel.

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The challenge was to create something that maintained the professionalism and trust expected from a surveying company, while moving away from a more traditional and dated corporate aesthetic.

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A more confident visual identity

The refreshed identity introduces a bold blue and orange colour palette, combined with clean typography, sleek geometric shapes and dynamic zigzag elements.

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Rather than relying on the predictable visual language often associated with professional services, the new design brings more movement, energy and personality to the brand while maintaining a strong sense of professionalism.

 

The result is a visual identity that feels confident, contemporary and distinctive, helping AP Associated stand out within a competitive industry.

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Bringing the brand to life

To ensure the new identity worked consistently across every customer touchpoint, I developed a coordinated stationery suite incorporating the refreshed branding.

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From business cards and letterheads to supporting print materials, each element was designed to work together as part of one cohesive brand system.

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The finished stationery gives AP Associated a much stronger and more consistent presence, creating a professional first impression while reinforcing the character of the new identity.

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The result

A refreshed brand that feels more modern, energetic and memorable, without losing the credibility and professionalism essential to AP Associated's industry.

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A small shift in visual direction can make a big difference to how a business is perceived.